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Refrain from using misleading subject lines or false subject line on unsolicited commercial electronic messages.


CONTROL ID
00294
CONTROL TYPE
Behavior
CLASSIFICATION
Preventive

SUPPORTING AND SUPPORTED CONTROLS




This Control directly supports the implied Control(s):
  • Establish, implement, and maintain an anti-spam policy., CC ID: 00283

There are no implementation support Controls.


SELECTED AUTHORITY DOCUMENTS COMPLIED WITH




  • Various measures to hide the identity of the sender of advertising information or the source from which advertising is transmitted; (Article 50(5)(4), Act On Promotion of Information and Communications Network Utilization and Information Protection, Amended by Act No. 14080, Mar. 22, 2016)
  • Various measures to induce an addressee to reply by deceiving him or her for the purpose of transmitting advertising information for profit. (Article 50(5)(5), Act On Promotion of Information and Communications Network Utilization and Information Protection, Amended by Act No. 14080, Mar. 22, 2016)
  • Messages that are sent for direct marketing purposes must be clearly and unambiguously marked. The messages must not conceal or disguise the identity of the sender and must have a valid address that the recipient can send a request to for stopping the communications. (§ 28, Finland Act on the Protection of Privacy in Electronic Communications, Unofficial Translation)
  • The organization should not use misleading or false subject lines on marketing e-mails. The subject line and body should accurately reflect the purpose and content of the e-mail. (§ N5.6, Canadian Marketing Association Code of Ethics and Standards of Practice)
  • Businesses may not knowingly send out e-mails with misleading headers. (§ 7705, Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, Dec. 16, 2003)
  • Make any electronic mail or other communication under false pretenses purporting to be by or on behalf of a business, without the authority or approval of the business, and use that electronic mail or other communication to induce, request, or solicit any individual to provide personal identifying i… (§ 445.67 ¶ 1(a), Michigan Identity Theft Protection Act, Act 452 of 2004, Sections 445.61 thru 445.72a)